Team Ezine
Weekly Encouragement for your Work at Home Success!
Volume 3 Issue 13
October 12, 2006
TeamEzine is a weekly business building
resource published by
Cecilia Frederick of Wahm Team - http://www.wahmteam.com
and http://www.wahmteam.net- a Maryland
based Wahm, Research Scientist, and soccer/baseball mom to two
wonderful boys. Any email you receive as a result of subscribing to Team Ezine
may
contain in-house, affiliate and/or third party marketing or advertisements, as
well as the original articles, resources and
information for encouraging work-at-home success.
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THANK YOU for recommending Team Ezine to your friends, online
associates, and family members! We're growing and we owe it to
YOU!
In This Issue
By: Jim Eastman
By: Patty Kreamer
From
The Publishers Desk
Welcome Back, Team Ezine Subscriber!
Hello Everyone;
Today's Ezine features the 7th article in a series from Jim Eastman. Jim has been telling us the 7 steps you must take if you are going to sell on the Internet. He has had some great advice, so I hope you have been following his series. I also have an article on organization in business for you today from Patty Kreamer. Patty is a professional organizer, speaker and writer. Be sure and check out her website at the end of her article.
Until
next time.....
Enjoy the ezine,
Ceci
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Team
Business
By: Jim Eastman
Welcome back to "7 Things You MUST DO to Successfully Sell on the
Internet"
In Parts 5 and 6 we talked about the proper way to go about getting together a
web site designed to sell your product of service. Now you'll need to get
people to your site who want to buy your product.
-----------------------------------
Driving Traffic To Your Site
-----------------------------------
Once you have your site "up and running" you'll need targeted
visitors. Here are some of your options.
Pay Per Click Search Engines
----------------------------------
When you advertise through this medium, you bid on specific
"keywords". Then when a visitor goes to that search engine and types
in that keyword, your ad appears in the results, and your ad ranking is
determined by your bid.
For example, if you bid 60¢ on a particular keyword, and none of your
competitors have bid higher, your ad would appear at the top of the list. But
if a competitor had bid 65¢, your ad would appear 2nd, and so on. Now
whenever a visitor clicks on your ad, you're charged 60¢.
The process essentially involves opening an account, writing an ad, and
generating keywords to go with it. You then upload the ad and related keywords
to your account.
Here are a few Pay Per Click search engines to get you started.
http://www.miva.com/us/content/advertiser/overview.asp
http://www.search123.com/sc/advertiser_programs.shtml
http://www.goclick.com/ http://www.enhance.com/ad_services/
http://home.searchfeed.com/rd/inside.jsp?type=ADVERTISE&jsp=
Advertise.jsp http://www.findit-quick.com/submit.html
https://adwords.google.com/select/Login3
http://searchmarketing.yahoo.com/
http://www.payperranking.com/
Search Engine Optimization
----------------------------------
If you can get high ranking in one of the major search engines, you'll get
thousands of targeted visitors to your site. You can find a company to
optimize your website for you ... but be prepared to spend a bundle.
If you want to try it yourself, here’s how to get started.
* Decide on the keyword you want to optimize for.
* Write a 1 - 2 page article about a topic related to your product. But don't
try to sell your product in the article. Your goal is to provide useful
content of interest to your target audience. Try to tell enough of the
"story" to get the reader interested, but leave just enough untold
to generate curiosity.
* Be sure to include your keyword several times in the article
* Put up a 1-2 page "mini website" with the article
* Make sure to include your keyword in the page title, meta tags, and heading
tags (refer to a good book on HTML)
* Include a link to your main website and encourage your visitor to click for
"more information"
* Repeat the whole process for other keywords
WebPosition Gold is a great software product for optimizing web pages. It
costs $149.00 and I highly recommend it if your serious about search engine
optimization.
http://www.the-best-of-the-best-online.com/webposition.html
eZines
-------
1. The free advertising option
Write an article about a topic related to your product (similar to what was
suggested for your optimized "mini-site" above). Be sure to include
valuable content, and don't try to "hard sell"
your product. At the end of the article in the "resource box"
include your name and a link to your website.
TIP: Offer a "FREE B0NUS" on your site (a report, eBook, etc.) and
mention it in the resource box.
Now search Google and find some eZines related to your field. Contact the
publisher and offer him the article to publish in his eZine.
2. Contact an eZine publisher and purchase paid advertising in his eZine
Newsgroups
---------------
Search for and join some newsgroups and forums related to your field. First
spend some time observing to get an idea of the "tone" of the
discussion. When you begin to participate, make an effort to be helpful and
add useful content to the discussion.
Do NOT try to sell your product in your messages. But make sure you post a
link to your site in the footer.
Signature File
-----------------
Most email programs allow you to add a "signature" to all your
outgoing emails. Whenever your send an email, your "signature" is
automatically attached.
When designing your signature, use a "headline" that states the
strongest benefit of your product, but keep it brief. Below it,include a link
to your website.
Don't make the mistake of letting the signature get too long, or include
mention of more than 1 or 2 products. It will just turn people off and defeat
your purpose.
eBay
------
Write a report related to your field and sell it on eBay for 1¢. Write the
report in a way that generates interest in the type of product you're selling.
Then include a link to your website.
-----------------------------------------------------------------
In Parts 5 through 7 of this series we've covered the important matters you
must address if you want your website to generate sales. But there’s another
critical subject we haven't covered
yet. And unless you address it, you can forget about making any
sales .. no matter how much traffic comes to your site.
We'll take up the subject in part 8.
******************************************************************************************************************
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Team
Business
Being Organized Equals Small Business Success
By: Patty Kreamer
You started your own business because you have a burning passion for what you do. You are also - we hope -- good what you do and have a desire to help others. Little do you know that running a business includes, well...running a business. This little bombshell can throw many a new business owner for a loop. I receive numerous phone calls every week asking me how to start a business as a professional organizer. The first thing I say is that the organizing part is easy because it is a natural gift (sometimes a curse); it's running the business that can trap you. This is not to scare a potential entrepreneur away, but to help them realize that it's not all fun and games doing what you do best.
You have to: Find an accountant Buy insurance Get legal advice on how to set up your business File for the company name with the state Find working capital if necessary File all the proper tax forms Open up a checking account Get office supplies Market the business Build a network And the list goes on and on... In the initial start-up stage, entrepreneurs are often so excited about starting a new business that they pay little or no attention to what is happening with all the paperwork and electronic data you are generating. That is typical and expected. However, around the six to twelve month mark, entrepreneurs start calling people like me - a professional organizer - begging for help in setting up a system to help them be organized. I envision a hand protruding from mounds of papers reaching for help. The sad news is that many small businesses have never taken the time to set up systems once they've built up paper and electronic backlogs. They just keep generating documents without stopping to assess what is being created.
I firmly believe that the healthiest small business is the one that visits and reviews their organizational systems every six to twelve months. The small business that keeps doing the "same old, same old" is losing money. So where do you stand? Something that has really hit home in the past year or so is that you don't GET organized and have long lasting success. You have to BE organized. Getting organized is a quick fix of cleaning up and putting things away - usually a Band-aid (r) approach - that doesn't last for more than a few days. Being organized is recognizing that organization is an ongoing journey. Life doesn't stop happening the minute you GET organized. You have to have systems in place that will help the daily flow; a lack of systems will cause clogs. These clogs come in many forms: Piles of papers Lost documents Misplaced items - glasses, phone, pens, keys Running late Stress and frustration... You get the picture.
When it becomes clear to you that you are running through your day feeling like you've accomplished nothing, you may need to reassess your organizational skills and systems. Your small business must overcome many hurdles to be successful. Fortunately, being organized is one hurdle that you can learn to overcome. Or you can work with a professional organizer to set up customized systems that make you functional, productive, and more pleasant to be around. I challenge you take a deep look at the state of your small business' organization. If you see your passion being overrun by disorganization, it's time to take some action. Here's to simplifying your life! (c) 2006, Kreamer Connect, Inc.
******************************************************************************************************************
Patty Kreamer, owner of Kreamer Connect, Inc., is a professional organizer, speaker, and author of ...But I Might Need It Someday! and The Power of Simplicity, now available at http://www.ByeByeClutter.com If your business or organization is looking for a fun, dynamic, and effective speaker, you can email Patty at patty@ByeByeClutter.com or call her at 412-344-3252.
Permission granted to reprint this article so long as the text and by-line are not changed and reprinted intact with all links made live.
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Copyright and Publisher Information
All content copyright © 2006 by Cecilia Frederick unless otherwise noted. All rights reserved worldwide. Cecilia Frederick Owner and Publisher for http://www.wahmteam.com http://www.wahmteam.net and Team Ezine http://www.teamezine.com Ceci@wahmteam.com
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The owners of Wahm Team, TeamEzine and all of their associates or affiliates assume no responsibility for any advice given. All
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